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Friday, October 20th, 2017
   
 
   
 
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Write your text in another application and leave the document open in order to be able to copy & paste the data in the proper fields on the order form.

Locate where your selected image is on your hard disk. Ensure that you will be able to easily find it when asked to upload the file to us.

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How to write titles
Three styles of titles

Newspapers title their stories in a way that makes it easy to determine their content. Writing headlines is a skill, and there are different styles depending upon the goals of the writer.

If the goal is to impart information, a headline can give the "bottom line" of the story:
"The King is Dead"

If the goal is to entice the reader into reading a story, the headline can give a question without the promised answer:
"Will it snow tonight?" or "How to lose weight with no dieting!"

Finally, if the goal is to amuse the reader who may already know the outcome of the story, a cute headline may be used:
"Sox Socked"
Write newspaper style
Write in an inverted-pyramid style, with the conclusion first, details later
Newspaper stories are usually written in an inverted pyramid style.
The inverted pyramid
This means that the basic facts, the conclusion, the lead, etc., comes first. As you move through the story, more and more detail and background is provided.
This is different than much writing where you build to a conclusion, putting together details and background before explaining what the results are.
This type of writing came about in newspapers for a variety of reasons. First, in the days of the telegraph, the whole story took long to transmit, and starting with the main information ("The battle was lost, 940 killed") was more important for getting on press immediately than the details ("Our soldiers crossed the bridge at dawn with fresh supplies..."). Secondly, it made it easier for the layout people to fit the story in the available space, since they could just cut off the end.
 
Finally, it also made it much better for readers who had differing amounts of time to read and were awating the main information

This style may not be natural,
since it's not like speaking
Writing with the "punch line" first, starting with the conclusion, rather than building up to it with careful reasoning may be hard for some writers used to presenting detailed arguments orally. If you think like you are writing a newspaper or newscast, instead of telling a joke, you may find it easier.
It helps to write the beginning last
One way to learn to write this way is to write the section first with all the details, and then go back and start it with a lead sentence or two. A lead (a newspaper term) is a type of summary.

Reality or fantasy

Where will your imagination lead you?

   

LEXICON
Strap line
Also called "overline" or "kicker". A short line of copy set in a distinctive type above a headline and intended to call attention.
Headline
A heading in a newspaper for any written material to indicate subject matter, set in larger type than that of the copy and containing one or more words and lines and often several banks.
Subhead
A title or heading of a subdivision, as in a chapter, essay, or newspaper article.
EXTRA PRINT
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You can keep this copy for yourself or hand it to another person who may be concerned by your piece of news.
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